MacBook Air

Posted on January 16, 2008 at 12:04 am by kyliu
Tags: , , ,
Filed Under geek | 2 Comments |

In retrospect, the biggest hint to the existence of the MacBook Pro was right there in plain sight, and John Gruber was the only one to notice it on Daring Fireball:

News from Moscone: a banner from Apple that’s using a new identity font: Myriad Pro Light. (Or, I think, a slightly customized-for-Apple variant of Myriad Pro Light. Apple’s usual Myriad Pro is slightly customized.)

AppleInsider’s picture:

macworld banner

It is the light font that should have tipped us off on what Apple had in mind. And during the keynote, Jobs made the visual pun that we all should have seen:

macbook air

(Btw, did it bother anyone else that Steve Jobs again showed off the video that was used to demo iMovie ‘08 and noted that the chief architect of iMovie — obliquely referred to as the “brilliant engineer” — came up with the redesign for iMovie because he needed an easy way to make that video, and yet again he refused to use the engineer’s name? It was just this kind of relentless suppression of individual identity within Apple’s corporate identity that (in part) caused Jens Alfke to leave Apple.)

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2 Responses to “MacBook Air”

  1. (n/a) on January 16th, 2008 1:21 pm

    Have you tried searching for “diving cayman hd” on YouTube? :-)

  2. kyliu on January 16th, 2008 3:15 pm

    Ah, good point. So now I’ve learned something new. The “brilliant engineer” is Randy Ubillos. Individualism triumphs over corporate suppression!

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