Bad VR PSAs

Cherlynn Low, writing for Engadget in “Johnnie Walker’s drunk-driving VR experience lacks subtlety”

The heavy-handedness of the video gets especially extreme at the end of the clip. As you look on at the victims of the crash, you start floating in the air, as if you were the spirit of someone who had just died. I know it’s supposed to be poignant, this moment where you’re thinking about the people who were just killed. But it was ultimately distracting and cheesy.

The idea of using VR to give the interactor a visceral experience of the consequences of drunk driving is potentially a good use of VR, a kind of story that only VR can tell. This implementation falls short, but it’s worth analyzing why.